There are a variety of reasons events nowadays need social media. For example, social media generates buzz, increases attendance, engages attendees, provides a commentary and builds relationships between hosts and attendees. Social media adds to the experience of an event.
We can provide all of this pre, during and post an event. Our team of experts will tailor your event’s social media strategy to achieve the outcomes that you need and will ensure that your event is talked about.
Our social media campaigns work in tandem with traditional methods of event promotion to ensure maximum exposure. We understand events and we understand social media.
Our strategic approach ensures that before we do anything we gain a good understanding of your event’s objectives and align your social media strategy with those objectives. This strategic thinking underpins everything we do. Part of that planning process is to agree who we will engage with, how we will engage and how we will evaluate our effectiveness. It’s about deciding what you want to say, who you want to say it to and how you will judge whether it has made any difference (and believe us, it will).
Social media presents the opportunity for your event attendees to get to know you. It allows you to share articles, videos, pictures and stories that relate to your organisation and your interests, and through that process build a network of followers who will spread the word about your event.
Our aim is to help you engage with everyone who is talking about your event. We will join in every conversation that is relevant to you and get people talking.
To be able to do this we have to listen, engage and develop relationships online. Whether the purpose of your event is to raise funding, generate leads, communicate with clients, maximise your company’s exposure, get your brand message heard, generate PR, connect with people or simply say hello, we will create a strategy tailored to your needs.